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But First Campaign
Brand Refresh
Challenge
Urban Edge Properties’ premier shopping mall, Bergen Town Center, was in need of a brand refresh that would translate into a variety of marketing initiatives including signage. The existing branding was not cohesive and had no clear call to action.
Solution
We developed the “But First” campaign and worked with our partner agency BTG to design a suite of marketing collateral including mall signage and social media content. These pieces were meant to generate more awareness and engagement to the property website, coupon book, and social media channels at Bergen Town Center.
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